We’re a creative studio focused on branding, storytelling, motion and digital design.
We help our clients to engage and connect with their audiences more effectively by delivering digital-first brands, motion design, storytelling websites and digital products. We define, design, craft, make and code. No matter the ask, we put you and your audiences needs at the centre of today’s digital landscape.
The fields we play in
We’re here to help our clients communicate more effectively and do more, digital-first. And with our mix of talent, we’ve got the talent and team to it make it happen.
Branding
We love to create meaningful stories that anchor your initiatives and connect with your audiences. We tend to work digital-first, working out your brand story and digital presence in tandem.
– Brand consultancy
– Creative direction
– Branding
– Brand collateral
– Logo design
– Content design
– Graphic design
Digital design
One of our favourite fields is marketing site storytelling. It’s where the intersection of branding, marketing and creative UI design come together. We happily work independently, or part of your design team.
– UX Consultancy
– User experience
– User interface design
– Product design
– Website design
– Design systems
Motion design
We love to make moving stories that captive your audiences and move your brands forward. From concept to production, we’re with you every step of the way.
– Motion graphics & 3D
– Motion guidelines
– Animation
– Photography
– Illustration
– Storyboards
– Script writing
Technical
We build stuff, from bigger tech products, to smaller story-led sites. We pride ourselves as having scalability, accessibility and utility always front of mind.
– Technical consultancy
– Product development
– Website development
– Website enhancements
– Maintenance
– Hosting
In a customer-centric world, experience is everything
Engaging and retaining customers is competitive in today’s noisy world. Your audiences don’t think about the different spotlights of brand, content, UX or product. They only recall how they experience, understand and remember you.
Our process quickly surfaces opportunities and challenges
We created and use the Playback Method, our homemade lean and agile methodology. At its core, this innovative technique is holistic, collaborative and purpose-driven. It’s applied to research, ideation and definition — via the key lenses of organisation, customer and market. We record the journey’s exploration story in real time, iteratively “playing it back” over time to reveal solutions and opportunities.
As we work, we explore the fields you operate within; what your customers want and expect; and the underlying trends moving your market. With each playback, the story grows, illustrating ideas early on, helping to zero-in on solutions and effective ideas.
We are multidisciplinary thinkers, designers and creators
When engaging with Playfields, the leadership team are directly involved in the day-to-day work. A specially selected lean team handles every project to ensure we deploy our diverse skills efficiently. Our team members come from many cultural backgrounds, and we always recruit multidisciplinary mindsets suited to our multidimensional world.
The team
Mark Jackel
Creative Director
Mark eats, lives and breathes design. He has 20 years experience across London’s top design agencies, in-house at global firms, has won design awards, worked across the world and set-up and managed design teams in agencies and global companies. Mark’s passion lies in helping identify value for business and communicate this meaningfully.
Vikram Ponuganti
Technical Director
Vikram knows the ins and outs of business, technology and the human experience. He manages our development team, where we play cleanly with different languages and frameworks. Namely Oculus Quest, Unity3D, CreateJS, Phaser, React and React Native. Django, Node, Postgre, MySQL, GraphQL, Starling, Flash, WordPress, Joomla and Drupal. Said in another way, he loves to make it all happen.
Dean Papadopoullos
Design Director
Dean is king mark maker. He’s adept with a pen, a mouse or even with voice when making memorable marks, logos. That’s just the start of his talents. With over 20 years design experience, he’s designed for most industries, formats and client types. The unifier is quality, everything he produces will turn your customer’s heads. Again, and again.